Foot Locker Nike, 'I am the Rules'
August 16th 2010 22:52
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This August sees the launch of the exciting new Nike Air Max 90.It is styled exclusively for Foot Locker.To get the word out there, Nike and Foot Locker have collaborated with athletes, designers, DJ`s and sneakerheads to create a campaign that celebrates individuals with a style all of their own.
The campaign features fresh, emerging talent that is causing a stir across Europe and beyond. Alongside the global superstar Andrey Arshavin, designer, blogger, Captain of Russia and Arsenal's midfield maestro - there is the exciting new Arsenal signing Marouane Chamakh, and Roma's Stefano Okaka, who many of you will recognize from Fulham`s successful team last season and the Italian under-21 national team.
The TV spot is a celebration to a unique attitude to sport, fashion, design and music and will be supported by a tailored Facebook fan page and competition giving users the chance to define their own rules, releasing exculsive content of the new shoe and a limited edition wristband.
A celebration of uniqueness and a rejection of convention, Nike's new campaign for the Air Max 90 intends to give a platform to new voices, introducing talent with a strong, independent attitude, the ones who aren't afraid to stand out.
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