After the Holidays Hit Chop't
January 12th 2011 23:06
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After indulging themselves in December, New Year's Resolutioners are flocking to Chop't Creative Salad Company to kick start their new diets.
Chop't, a leader in the fast-casual salad segment, experienced a 20% spike in lunch sales the first week of January. The company sees a similar sales boost after other holidays, including Thanksgiving, and on Mondays, when weekend indulgence turns to waistline repentance.
Chop't is the perfect New Year's Resolution Diet destination, according to Tony Shure and Colin McCabe, co-founders of Chop't Creative Salad Company.
"If there's one thing that kills people's New Year's Resolutions, it's monotony," said Shure. "Our variety and flexibility let people stick to their diets while keeping it fresh."
Chop't offers 8 chef-designed Chop't Classic Salads with less than 500 calories and more than 50 ingredients for diners to craft their own salads or salad sandwiches. In addition to its daily menu, every 60 days, Chop't also unveils three new Seasonal Specials, unique salad creations that feature artisanal, all-natural, local products and flavors from around the world.
The latest round of Seasonal Specials includes the aromatic and spiced Tandoori Cobb, packed with Tandoori all-natural Freebird chicken, mango, cucumber, red onion and romaine lettuce -- a shocking 270 calories.
With Chop't dedicated to offering hearty, meatless salads for vegetarian and vegan eaters, the current Seasonal Specials also include the Athens Cobb, which features lentils, feta cheese, tomato, kalamata olives, spinach and mesclun lettuce. The Athens Cobb is rich in protein, iron, fiber, calcium, vitamins and more -- great for protecting the heart and building strong bones -- and less than 450 calories when paired with the recommended Spa Balsamic Vinaigrette.
Diners can also choose from 7 low-fat Spa Dressings -- special Chop't recipes, ranging from the classic Spa Dijon to the bold Spa Tex-Mex Ranch --that offer surprisingly full flavor for only 15-40 calories per serving. The menu offers 27 original recipe dressings, which are made daily in small batches and have absolutely no sugar or high fructose corn syrup.
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